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Logo Ontwerpen: Avid

AVID is a US based clothing line and retailer which serves the saltwater fishing and fly fishing markets. AVID primarily operates online, in addition to a unique retail store. The online and retail stores will offer a distinctive selection of high-quality fishing gear & apparel: shirts, board shorts, hats, visors, etc…

AVID needed a universal brand identity that represents their fishing and outdoor brand on a global scale. They turned to cresk for a brand new logo design to be used on their clothes & hats, website; stickers and all marketing material, packaging, etc.

AVID will be expanding the brand to other outdoor sports such as hunting, spearfishing and flyfishing, while it is important to maintain the primary identity of the core brand that needs to stand on it’s own, to allow for any future brand growth.


Year: 2010
Designer: Gert van Duinen
Website: www.avidsw.com

Logo Ontwerpen: Avid Logo Ontwerpen: Avid Logo Ontwerpen: Avid

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