Love Thy Logo

An Owliscious 2011

My owlPod logo nicely featured in this great article by Bill Gardner about the inordinate number of owls in the 2011 Logo Trend Report and how they have reached peak saturation from an all out owl binge.

“In order for a trend to develop, multiple people need to independently arrive at similar solutions. There may have been a genesis and we will seldom know what that is. The important thing is to notice a trend developing in its early stage so you can be at the front of the parade and not sweeping up the tailings of the event.”

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