This is a video from the exhibition in Krakow, Poland by Magdalina Stancheva which nicely demonstrates how the team ordered the logos in a grid and then put a spotlight on the personal logo of Stefan Kanchev – the “eye”.
Stefan Kirov Kanchev (6 August 1915 – 22 August 2001) was a Bulgarian graphic artist best known for his logo design work. He has been referred to as the “father of Bulgarian graphic design” and the “master of the trademark”.
Kanchev was born in Kalofer, a town in the sub-Balkan valleys of south central Bulgaria (then the Kingdom of Bulgaria). The son of an icon painter, he enrolled at the National Academy of Arts in the capital Sofia, where he studied mural painting in 1940–1945 under Dechko Uzunov. After leaving the academy shortly before graduation, Kanchev took part in numerous exhibitions and biennales in Bulgaria and abroad, most notably in Belgrade, Budapest, Berlin, Moscow, Warsaw, Brno, Ljubljana and New York City. Individual exhibitions of his work have been organized in Sofia, Moscow, Prague, Berlin, Warsaw and Budapest, among other cities. In total, Kanchev has authored around 1,600 logos, including highlights such as the National Palace of Culture, National Art Gallery, National Opera and Ballet, Bulgarian National Television, Union of Bulgarian Artists, TZUM, International Fair Plovdiv, Petrol AD, etc.
In 1967, Kanchev participated in an AIGA (American Institute of Graphic Arts) international exhibition in which he presented 23 of his logos, with particular emphasis on his Petrol AD trademark. The winner of a large number of contests, Kanchev was also honoured with several state decorations of Bulgaria, including the Order of Cyril and Methodius 1st class (in 1956, 1963 and 1969), Red Flag of Labour (1965), and People’s Republic of Bulgaria 2nd class (1975). In 1982, Japanese magazine Idea ran a feature on Kanchev and devoted 16 of its pages to his work, and in 1994 he was included among the world’s top ten trademark artists along with Paul Rand and Saul Bass in a list published by an international organization. In June 2009, the premier Sofia Design Week featured an exhibition entirely dedicated to Kanchev’s logos.
Kanchev’s work spanned most varieties of applied art, though he was most productive in his trademark and logo work and as a designer of book covers, posters, greetings cards, print advertisements, stamps, product labels and packaging. As a designer, Kanchev was often inspired by traditional Bulgarian art and folklore. According to the Bulgarian Academy of Sciences Encyclopedia of Fine Arts in Bulgaria, his work “was distinguished by rich imagination, even and clear composition, successful relation between type and image, clean shapes [and] original artistic ideas that entirely fulfill the content of the work”. In the words of artist and critic Ivan Nenov, Kanchev’s trademarks are entirely new, modern without being merely fashionable… Each of these trademarks can be magnified to a monumental size or reduced to a miniature, and it will not lose neither its readability nor its graceful beauty.”
Related post: Stefan Kanchev – the Book